Talking+Tips+for+Media-Shy+Leaders

About the Session
Marita Loose, FCPS Communication Services Division executive director

As a school administrator, communicating with the media may not be one of your favorite job responsibilities. This session is designed to help anyone who represents FCPS—principals, assistant principals, department/division managers—feel more comfortable in the role of media spokesperson. Get tips for communicating your message effectively and accurately, par­ticularly in a “crisis” situation, addressing confidential matters, control­ling media access, and other aspects of talking with the media on behalf of your school or department.